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The holiday season brings a 3x traffic surge for furniture retailers, and PDPs are the battleground. Shoppers decide in seconds whether to stay or bounce.
Last year, Cylindo customers drove +36% conversions and +71% AOV with immersive visuals, AR, and real-time product configuration. Many retailers, however, still fall short with flat imagery, slow load times, and PDPs not optimized for mobile.
In this session, Cylindo’s Brittany Sciabarrasi (formerly Wayfair) shares a step-by-step plan from our Holiday Conversion Playbook so you can audit your PDPs, close gaps fast, and capture more revenue this season.
AGENDA:
- Understand the biggest mistakes most furniture retail brands make on Black Friday, and how to avoid falling victim to them
- Hear how to win by presenting the right number of product options per category, all in richer media that lead directly to higher conversion rates
- Stockpile a list of Holiday Season quick wins regarding optimised PDPs, load times and product customization
Meet the Speakers
Brittany Sciabarrasi is a Project Manager at Cylindo, overseeing complex e-commerce visualization initiatives from kickoff to delivery. Previously, she spent 8+ years at Wayfair leading supplier acquisition, global partnerships, and large-scale visual media operations. She brings deep marketplace expertise, operational precision, and creative problem-solving to help brands deliver consistent, high-impact product experiences across channels.