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Your furniture buyers don’t know they’re ‘omnichannel’. It’s only ecommerce and marketing directors that use such language.
Customers just see themselves as shoppers, buying your furniture - or not. To them, the whole thing is simple.
To you it’s anything but.
The online DTC furniture retailers that thrive know the buying experience is as important to their customers as the product and price. To that end, they’ve worked out that they need a CMS for the Visual Economy; one with true ‘customer energy’; built not for retailers, but for buyers who want to curate, create and customize; buyers who will remain on edge and ready to blame you if anything goes wrong.
This webinar, presented by former Heal’s customer and ecommerce director David Kohn will lay out everything DTC furniture sellers need to know about how today’s buyers want to be sold to.
AGENDA:
- Understand the three big challenges that are impacting the relationship between DTC furniture sellers and their customers
- Hear how the most successful DTC furniture businesses are circumnavigating those challenges
- Learn what you need to do to build hard competitive advantage into the way you sell
Meet the Speakers
David Kohn is a former eCommerce Director who now operates as a Non Exec Director and Advisor to retailers and technology companies. His retail career ranged through strategy, buying, marketing and eCommerce, and he worked for a string of well-known high street names including WHSmith, Snow+Rock Group, Waterstones and, most recently, Heal’s furniture. He has written for Internet Retailing and recorded three podcast series on the theme of multichannel success. He’s also a published author, having recently written a book about The Olympic Games.